From the same director who produced Helvetica, Objectified is a feature-length documentary about our relationship to manufactured objects and, by extension, the people who design them. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about industrial designers, the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability.

IDSA is proud to be a media sponsor for the Chicago premiere: April 28, 2009 at the Music Box Theatre, 7:30pm. Post-screening Q&A with Gary Hustwit and designers from the film. Tickets go on sale here Monday, February 2nd, at 12 noon CST. Special IDSA pricing of $15!