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REALize
- Design Means Business (2006)
Design is fast being recognised as a significant differentiator
within the market place. Consumers' expectations and aspirations
are ever increasing. Designers, entrepreneurs and new product
developers have much to gain by closer and more intimate collaboration.
If Daniel Pink is correct, the MFA is the new MBA.
Designers do it differently. Business is acknowledging the
value and benefits of designerly thinking and approaches to
problem solving, and possibly more importantly, identifying
product opportunities.
Many of the contributing authors are keynote speakers at
the 2006 IDSA District Conferences across the US. The book
will also feature a selection of design-centric companies
and design vendors, companies that are embracing change in
the new design/business climate.
Edited by Deana McDonagh and Paul Hatch, graphics by Jennifer
Gunji.
If you would like to have your company featured in the book,
please refer to this
PDF for more information.
You can pre-order this publication at the IDSA
Midwest Conference or at idsa@idsa.org.
It will also be available at the IDSA National
Conference in the Fall.
You can also order the Award winning 2005 publication:
IMPACT
- The Synergy of Design, Business and
Technology (2005)
Design is becoming more about experiences than products. Leading
professionals in the field of industrial design (Paul Hatch,
Karim Rashid, Craig Vetter and Tucker Viemeister), business
(Bruce Nussbaum, Earl Powell) and technology (Larry Bell,
Stephen Melamed) share their experiences, and aspirations,
and offer as well their personal, professional, and philosophical
perspectives on the impact of design.
Awarded the 2006 US Inhouse
Design Award.
Edited by Deana McDonagh, graphics by Nan Goggin and Jennifer
Gunji.
The following authors contributed:
Karim Rashid
Tucker Viemeister
Craig Vetter
Paul Hatch
Cat Chow
Bruce Nussbaum
Bryce Rutter
Earl Powell
Larry Bell
Benjamin Grosser
Deana McDonagh
Rob Lopez
Alexander Fekete
Mona Haggag & Danielle Moorman
Joseph James Grasso
Noah Norton
Summer Hill
Joseph F. McMillan
Daniel Formosa
Herb Valazquez
Brett Vladika
Velma Velazquez
Aaron Sklar
Stephen Melamed
Benjamin Watson
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